Privacy Policy

The Privacy Policy applies to mobile application services provided to you by Midea Electric Trading (Singapore) Co. Pte. Ltd. (registered address 158 Cecil Street #07-01/02 Singapore (069545)) and its affiliates and associated companies (“Midea”, “we”, “us” or “our”) and sets out how we collect personal information from you. We will collect personal information from you as appropriate and necessary in accordance with laws and regulations. We will do our best to protect your information from disclosure, damage, or missing through reasonable and effective information security techniques and management processes and corresponding security protection measures. We hope to clarify how we are committed to protecting your personal information through the following Privacy Policy.

The Privacy Policy is updated at least every 12 months. The Privacy Policy was updated on July 1, 2022 (V6)

Please read the Privacy Policy in its entirety. If you have any questions about the Privacy Policy, you can contact us via the email address provided herein.

By using or continuing to use our products and services, you agree to the content of the Privacy Policy. If you do not agree to any of the Privacy Policy, please stop using our services immediately.

Personal Information Collection

Definition of personal information

Personal information refers to any information relating to an identified or identifiable natural person. In other words, personal information is any information that allows us to identify you directly or indirectly.

In the Privacy Policy, we also use "data" to represent personal information.

Circumstances of personal information collection

We will collect your personal information under the following circumstances:

Scope of personal information collection

We will handle all types of personal information, including the data clearly provided by you and your device data and personal information generated from the use of our services, specifically:

As mentioned above, we will store your account information in the database so that you can get your personal data immediately every time you visit our website and use our App or other services.

Your data will be stored in our server as log files and used for analysis and research. After being processed in the server, your data will be transmitted to the database.

We will back up data on a regular basis to prevent data loss due to server failure or human error, and will delete them immediately at your request.

Data Processing

Our role

We are the controller of your data.

Legal foundation

We process your data for the following one or more purposes:

Reasons for providing your personal information

Generally, your consent constitutes the legal foundation for us to process your information. It is therefore necessary for you to agree with our User Agreement and Privacy Policy in order to reach and fulfil our agreement with you and safeguard the legitimate interests of all parties.

You have the right to choose whether to provide the relevant data. We may not be able to undertake part or all of the obligations according to the service terms or provide our services without some of your information. If you wish to learn more, please contact our Data Protection Office using the contact details under the last section of this Privacy Policy.

Purposes and methods

We will use information provided by you and collected by us in the process of services to offer you our services. We will not use your data for any other purposes that do not fit the purposes for data collection.

We will use your information for the following purposes in the following manner:

You have the right to choose to not let us to use your personal information for any purpose(s), however, please be aware, by your choice of that, we may not be able to undertake part or all of the obligations according to the service terms or provide our services without some of your information.

Device authorizations

When providing services we may occasionally require authorizations to access, including but not limited to, your storage, contacts, notifications, GPS locations, cameras, Bluetooth, and NFC. You may choose to switch off part of or all authorizations in device settings at any time to refuse the collection of corresponding personal information. In different devices, the relevant authorization display method and switch-off method may be different. For details, please refer to the device and the system developer instructions or guides.

Sharing, transfer and disclosure of personal information

Sharing of personal information

Your personal information will be kept strictly confidential and will not be shared with any other company, organization, or individual, except in the following circumstances:

Transfer of personal information

We will not transfer your personal information to any other company, organization, or individual except under any of the following circumstances:

Disclosure of personal information

You have the right to choose to not let us to disclose or/and transfer any or all of your personal information to third party, however, please be aware that, by your choice of that, we may not be able to undertake part or all of the obligations according to the service terms or provide our services without some of your information.

Limitation period for saving personal information

We will continue to save your personal information so long as required for purposes specified in this Privacy Policy, and within any additional period as required or permitted by law, until you withdraw the consent.

Whereas, we may postpone the retention of your information for the purpose of research or statistics, but we will desensitize your information to ensure the relevant information will not be able to identify you.

At the same time, in accordance with the law of the country in which you live, we may retain your personal information to assist in any government and judicial investigations for the purpose of submitting or maintaining legal requests or civil, criminal or administrative procedures. If the above reasons fail to apply to the data we preserve, we shall delete and destroy your data securely in accordance with relevant requirements.

Protection of information of minors

Our products and services are primarily for adults, yet, we are aware of the importance of taking extra precautions to guarantee the privacy and security of minors who may use our products and services. We consider anyone under the age of 16 (or the age as required by local law) to be a minor.

We will only use or disclose the personal information of minors collected with the consent of their guardian on the condition that the law permits, the guardian expressly consents or for the necessary protection of the minor. At any time, the guardian may request access to, modify or delete personal information of the minor by contacting us as described in Section 13.

If we are found to collect personal information of minors without the consent of a verifiable guardian, we shall attempt to remove the relevant content as soon as possible.

Measures for protection of personal information

We adhere to recognized key data protection principles (fairness, purpose limitation, data quality, data retention, compliance with individual rights, and security), and take reasonable measures to guarantee the security of your personal information. We have applied a range of techniques to guarantee the security of your personal information and done the utmost to minimize the risk of misuse, unauthorized access, unauthorized disclosure and inaccessibility. Security measures we have adopted include but are not limited to: data desensitization, data encryption, firewall, and authorization control of data access.

At present, we have obtained the following professional certifications:

• ISO/IEC 27001 Information Security Management System Certification

• ePrivacy Privacy Data Certification

In addition, we shall regularly check and update the security mechanisms used to protect data in order to provide effective protection against data misuse. If you believe that the security of your data has been compromised, or you would like to know more information about the measures we adopt to protect data, please contact the Data Protection Office using the contact details under the last section of the Privacy Policy.

Storage of personal information

As we provide services globally, based on data storage security considerations, all of your data we collect, regardless of the country you are located in, the above outlined information will be stored synchronously on servers in Germany, the United States and France.

Cross-border transmission of personal information

We are a multinational company and the responsibility range of our teams responsible for data processing may cover the world or a variety of countries/regions. Therefore, these teams may be located anywhere in the world where we conduct business, including countries outside the EU that may not pursue the same standards for personal information protection as your country. We may also transmit data outside the EU, including China. By using or joining our services and/or providing us with your information, you agree that we will collect, transmit, store and process your information outside the country/region you live in accordance with this Privacy Policy. We will make every effort to ensure that they comply with applicable legal requirements to the extent permitted by existing technology, for example, by executing standard contract terms. All of your data that we collect is used for user and product analysis after necessary confidential processing to provide you with better services. But in this case, we will take steps to protect your information appropriately.

User portraits and automated decision

When you use our services,

we may analyze processed data that fail to identify you to improve our products and services.

We will not use your data to conduct any fully automated decision.

Personal information rights and their exercising

The personal information rights you have include

Methods of exercising personal information rights

We will protect your right to access and rectify your personal information. If you wish to exercise any of the rights described in Article 11.1, you may e-mail to our Data Protection Office for processing.

As we receive a large amount of commercial promotion e-mails every day, we shall not respond if we believe that your e-mails are not related to personal information.

Results of request

After the request is made by the subject of personal information, the following results may occur:

(1) Request denied

In some cases, requests from personal information subjects shall be rejected, including but not limited to:

If the access request of the subject of personal information is rejected, we shall formally explain the reason to the requester.

(2) Request accepted

If there is no circumstance as specified in (1), we shall process the request. In order to better ensure the successful acceptance of requests, please provide us with as much detailed information as possible when requesting, such as the request type and specific content, information about the holder (such as the name of the product and service you used), and time range of information generation or processing (where the time range is as exact as possible, the request has a larger chance of acceptance).

Consent Withdrawal

You may change the scope of your authorization to continue to collect personal information or withdraw your authorization by deleting the configuration information, unbinding the associated device, or canceling the account number.

Please understand that the service of business function shall require some basic personal information (registration e-mail), so if you withdraw your consent or authorization, we will stop providing the service corresponding to the withdrawal of consent or authorization. Yet, your decision to withdraw your consent or authorization shall not affect the processing of personal information previously based on your authorization.

Your Rights as a California Resident

You have the right to request that we disclose what personal information we collect, use, disclose or sell.

You have the right to request information about the personal information we’ve collected about you within the last twelve months. You may request to know if we have collected, sold or shared with third parties for a business purpose the following information:

You may request this information no more than two times per year.

(1) Right to Request Deletion

You have the right to request that we delete your personal information under certain circumstances we may be unable to delete your personal information, for example, to comply with legal obligations, or to complete a business transaction that you have requested.

(2)Right to Non-Discrimination

You have a right not to receive discriminatory treatment for exercising your privacy rights as identified in this section of the Privacy Policy as conferred by the CCPA.

(3)Right to Opt-Out

California law provides you with the right to opt-out of the sale of your personal information; however, we have not sold the personal information of CA residents in the preceding twelve months. We do not sell the personal information.

To exercise the rights above you may make the request in the following ways:

When you submit a request we will verify your request by requiring a screenshot of your profile page in the App. You may designate an authorized agent to make a request to know or a request to delete your personal information by providing the authorized agent written permission to do so; and by verifying your own identity with us directly. We will deny any requests from agents that do not submit proof of authorization.

Change of Privacy Policy

We shall reserve the right to modify the Privacy Policy. Without your express consent, we shall not reduce your rights in accordance with the Privacy Policy. Any change to the Privacy Policy shall be posted on this page. For major changes, we shall provide more obvious notice (for certain services, we shall send an e-mail notification to state the specific changes to the Privacy Policy.)

Major changes referred to herein include but are not limited to:

At the same time, we shall archive the former version of this Privacy Policy for your reference.

Contact Us

If you have any questions about this Privacy Policy or you wish to exercise any right, or you have any requests to discuss with us, or if you have any unresolved complaints, please send an email to our Data Protection Office at the following address: or contact us at address and phone number below. Upon receiving your email, we shall make every effort to respond within one month of receipt of your email. Your patience and understanding are highly appreciated. Given the complexity and quantity of requirements, the period may be extended for another 45 days as necessary. In case of deferred response, we will inform you of the reasons for the delay. If the limitation period set in this paragraph conflicts with the local laws, the local laws shall prevail.

If you disagree with us about our processing of your personal information, you may submit a mediation request or other requests to data protection regulator where you are located.

If you have an unresolved privacy or data use request, concern or complaint that you feel have not been addressed satisfactorily despite the fact that you have written to, or if your request had been rejected and you wish to make further inquiries about our rejection of your request or appeal our rejection of your request, please contact our U.S.-based third party dispute resolution provider (free of charge) at

Contact Information:

Post Address:




Phone: +65 6222 2536

Archived versions